Emirates Snack Foods LLC

Emirates Snack Foods LLC

Emirates Snack Foods LLC: The Rise of a Leading Snack Manufacturer

Emirates Snack Foods LLC (ESF) is a leading snack manufacturer based in the United Arab Emirates. The company has been in operation for over a decade and has become a prominent player in the Middle East’s snack industry. ESF offers a diverse range of products, including potato chips, extruded snacks, popcorn, and nuts, under its popular brands such as “Mr. Krisps” and “Star Pop.” In this article, we will explore the history, products, and business strategy of Emirates Snack Foods LLC.

History and Background:

Emirates Snack Foods LLC was founded in 2007 by Mr. Saleh Saeed Lootah, a UAE national with a vision to create a snack brand that could compete with the established international brands. The company started as a small venture with only a handful of employees and limited resources. However, with Mr. Lootah’s determination and hard work, ESF quickly gained traction in the market and expanded its product range and distribution network.


ESF offers a wide range of products to cater to different tastes and preferences. The company’s flagship brand, “Mr. Krisps,” offers an extensive range of potato chips in various flavors, including classic salted, cheese and onion, barbecue, and spicy chili. The brand has a loyal following in the UAE and other Middle Eastern countries.

ESF’s “Star Pop” brand offers a range of extruded snacks, including cheese balls, corn rings, and corn puffs. Emirates Snack Foods LLC The brand has gained popularity among children and young adults due to its unique and exciting flavors.

ESF’s popcorn range, under the brand name “Pop Mate,” offers a variety of flavors, including caramel, butter, cheese, and chocolate. The company also offers a range of nuts under the brand name “Nutri Mix.”

Business Strategy:

ESF’s business strategy revolves around providing high-quality products at affordable prices. The company uses state-of-the-art equipment and technology to manufacture its products, ensuring consistency in taste and quality. ESF also emphasizes product innovation and regularly introduces new flavors and product ranges to keep up with the changing consumer trends.

ESF’s distribution network spans across the UAE and other Middle Eastern countries, including Saudi Arabia, Kuwait, Oman, and Bahrain. The company has also expanded its operations to international markets such as the United States and the United Kingdom, catering to the growing demand for Middle Eastern snacks globally.

ESF’s commitment to quality has earned the company numerous accolades and certifications. The company is ISO 22000:2005 certified, ensuring that its food safety management system meets international standards. ESF has also received several awards, including the Sheikh Khalifa Excellence Award in 2016, recognizing the company’s excellence in quality management.

Emirates Snack Foods LLC has come a long way since its inception in 2007, thanks to its founder’s vision and hard work. The company has established itself as a leading snack manufacturer in the Middle East, offering high-quality products at affordable prices. ESF’s commitment to innovation and product quality has earned the company a loyal customer base and numerous accolades. With its expanding distribution network and international presence, ESF is poised for further growth and success in the years to come.

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